Vanessa Clements
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase includes a discussion on contingency and metrics.
In order to evaluate the success of our marketing plan, we will track our patient volume from the time of implementation to the time we set to reach the goals. If all goes well, our patient volume should increase in that time. The larger the increase the better. If it does not increase, we will have to reevaluate our marketing tactics and develop new strategies to implement.
If something changes in the marketplace or environment, we will immediately reevaluate our marketing strategies to determine if there is a chance we will still succeed or not. If it looks like our marketing strategy will no longer work, we will have to go back to square one and develop new tactics and strategies for our marketing plan. If our plan somehow goes awry, we will stop our efforts to continue this plan and go back to developing other strategies for us to implement.