Vanessa Clements
Fall 2024
Situational Analysis
SWOT
Here you'll find a four-cell chart containing internal and external factors related to the selected health care organization.
The Economic Environment
An environmental force that could impact my marketing plan for CAPS is the economic environment. The economic environment could negatively impact my marketing plan because the services provided by CAPS are supposed to be financially friendly for college students. However, there has been a rise in costs of services everywhere, and if CAPS starts to lose money because we aren’t charging for the majority of our services, we could go out of business completely. Raising prices is not something that we want to do, but we may have to in order to stay in business. A large part of my marketing plan is to advertise the affordable services, but if they can’t stay affordable then that would negatively impact the marketing plan.
The Economic Environment
The Social Environment
The Social Environment
​​Another environmental force that could impact my marketing plan for CAPS is the social environment. The social environment could negatively impact my marketing plan because there is a stigma surrounding mental health and getting help for your mental health. This makes it so that people are less likely to try and reach out to services such as CAPS. If people are less likely to participate in these types of services, it would negatively impact the marketing plan because it may not be taken seriously or be seen in a positive light.
Competitive Analysis
A competitor to my organization is TimelyCare. TimelyCare offers a variety of services in the mental health field. They have 24/7 patient support, completely online based care, and have a college student oriented target audience. They do not mention any prices, so I'm unable to compare whether one is more expensive than the other, however they offer more services than us which is a competitive advantage. They are fully telehealth based, which can be a strength and a weakness. A strength because it allows more flexibility for their patients, but a weakness because not everyone has 24/7 access to the internet and that decreases the amount of users this service can receive.