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Vanessa Clements
Fall 2024
Executive Summary
CAPS is a program at IU Indianapolis that offers mental health services for students. They offer these services at a low price so that students have better access to mental and emotional health care. While the services they offer are great, most students don't have knowledge of the program. I have formed a marketing plan to try and help change that.
In order to bring more attention to the services offered at CAPS, I want to hold several events for students. I also want to get traction on social media to boost engagement, so we will be participating in different trends on Tiktok and Instagram. Hopefully with these things, we increase knowledge of our program and can offer our services to a wider variety of students at IU Indianapolis.
"CAPS offer mental health services at a low price so that students have better access to mental healthcare."
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